Lastly, these are advertorials and in-store decorations found in the Forever 21 stall at Ion Orchard. The Forever 21 stall is very brightly lit, with lots of white lighting and the colorful clothes gives the stall a very playful feel overall. The 3 advertorials all stick to this 'theme' of the stall, as they are all very simple with white backgrounds and simple visuals. Of all the ads from the 3 brand, I like these best as the simplistic nature of the ads makes it easy to digest, and the colors are not to bright that it scares men away. Another good point is that the ads also show off the brand's clothes, thus making people want to buy them.
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