Saturday, January 14, 2012

Orchard Road field trip part 2 Yoshinoya



These are some advertisements by Japanese food stall Yoshinoya at Takashimaya. The aim of the ads were to promote their various set meals. The 3 ads are similar in a way that the color orange is always present, either near the brand logo or around food items. The fonts used in the ads are also very similar, being very playful and cartoonish. The background colors used are all very vibrant colors, which suits their image. Overall I feel that these 3 ads are very well done as each ad has a different theme and message to it, but overall they don't stray too far from the image of Yoshinoya. The fun colors also draws people's attention to the ads.

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