These are advertisements found inside and outside of the Calvin Klein store at Ion Orchard. I feel that all the advertisements are all very uniform in terms of theme and feel of the ads. In all ads there is a green glow surrounding the brand logo or at other smaller areas and the visuals are of models in CK clothes having fun or simply smiling for the camera. I think the meaning behind the advertisements is that CK is a brand for fun and young people. However, my biggest critique with these advertisements is that the clothes are not the focus of the visuals, and CK is primarily a clothes brand. The older crowd might also find it hard to understand the meaning behind the advertisements.
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